From AI-assisted content engines to autonomous CRM agents, sales intelligence maps to conference lead capture — I design and build the full stack. Strategy, tech, and execution. No handoffs. No black boxes.
Services
Every service is a system, not a deliverable. Designed to compound over time and operate with minimal human intervention.
Website, CMS, analytics, CRM setup, ad infrastructure, and SEO foundation. The full technical plumbing that makes everything else work — built right the first time.
A knowledge-based content portal with AI-assisted creation, contextual search across all assets, and brand-aligned generation — so your team creates 10x more, faster.
Interactive pipeline maps, CRM enrichment, prospect tracking, and AI-assisted outreach — so your sales team always knows where to look and who to call next.
AI agents that run lead nurture sequences, score contacts, trigger follow-ups, and surface opportunities — operating 24/7 without manual input every step.
Badge scanners, landing pages, webinar funnels, and post-event automation that turn in-person moments and digital touchpoints into real pipeline.
Not sure where to start?
Case Studies
Every project below was built and deployed in production — not a prototype, not a demo. These systems are running right now.
Built a custom mobile app that scans conference badges and syncs leads directly into HubSpot CRM in real time — zero manual data entry, instant rep follow-up queues.
100% lead capture rate at live events
Designed and built a full internal content platform with a knowledge base, AI-assisted semantic search, and contextual answers pulled from 10-pagers, case studies, and all marketing assets.
10x faster content discovery for sales & marketing
Built a Google Earth-style interactive map of all prospects and customers — with lasso selection, advanced filters, AI-powered search, and product adoption heatmaps overlaid on real geography.
Full pipeline visibility across all territories
Deployed AI agents operating inside the CRM to qualify inbound leads, route to the right rep, and trigger personalized follow-up sequences — running autonomously without manual triggers.
Lead response time cut from days to minutes
A programmable routing layer that assigns the right rep to the right account — automatically. Works with HubSpot, Salesforce, or a custom CRM built from scratch.
Territory reassignments done in under 60 seconds
An AI content creation platform with persona-aware email generation, performance feedback loops, and an expanding suite of tools for every format your team produces.
Production-ready email HTML in under 60 seconds
About
I'm Andrew Andersen — a marketing technologist and full-stack builder based in Austin, TX. For the past 10+ years I've been at the intersection of marketing strategy and engineering, turning ideas into systems that actually work.
At my current role as Senior Manager of Marketing & Growth, I've built a badge scanner app for conference lead capture, an AI-powered content portal, an interactive sales intelligence map, and autonomous CRM agents — all end-to-end, all in production, all driving real pipeline.
Now I'm bringing that same builder mentality to clients who want a marketing stack that compounds — not a vendor who produces reports.
Strategy, design, dev, and AI — one person, one accountability. Most agencies split this across 4 vendors and 3 Slack threads.
Every service I offer, I've already shipped inside a real company at scale. Not theoretical — proven in production.
AI isn't a feature I bolt on. It's the architecture. Every system is designed to run, learn, and optimize autonomously from day one.
Experience
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