Led the complete brand overhaul and market introduction for Nena's Mexican Spices, encompassing every aspect of branding, product design, web development, and digital marketing. This project involved a strategic Go-To-Market (GTM) approach, meticulously crafted to position Nena's as a premium brand in the competitive spices and condiments market.

Key Responsibilities and Achievements:

• Brand Identity and Logo Design: Spearheaded the creative direction for Nena’s Mexican Spices, developing a distinctive brand identity that resonates with both heritage and modern culinary trends. This included designing the logo and choosing a color scheme that reflects the vibrant and authentic nature of Mexican cuisine.
• Web Development and E-commerce Integration: Directed the development of an e-commerce website that not only showcases the product range but also offers an intuitive shopping experience. Implemented various features such as product filters, recipe integration, and a blog to engage users and encourage repeat visits and purchases.
• Digital Marketing and Online Presence: Crafted and executed a comprehensive digital marketing strategy that included SEO, PPC advertising, and robust social media campaigns across platforms like Instagram, Facebook, and Pinterest. This strategy significantly boosted online visibility and engaged a broad audience interested in gourmet and authentic cooking.
• Product Packaging and Label Design: Oversaw the design and sourcing of distinctive packaging and labels that effectively communicate the quality and authenticity of the spices. Managed the end-to-end process from artwork creation to print specifications and compliance with food safety regulations.
• Sourcing and Operations: Coordinated the sourcing of high-quality bottles and packaging materials that align with the brand’s eco-friendly and quality-focused values. Streamlined business operations to ensure efficient production, inventory management, and distribution.
• Sales Growth and Market Expansion: Launched targeted marketing initiatives that effectively introduced the brand to the market, leading to rapid sales growth. Established a strong retail and online presence, expanding the brand's reach and customer base.
• Business Strategy and Team Collaboration: Worked closely with the founder and other team members to align the marketing efforts with business goals. This collaboration ensured that every aspect of the product’s journey from concept to customer was seamless and effective.

https://www.nenaschile.com/