As the Marketing and Product Director, I spearheaded the entire lifecycle of the Lip Sync Battle app for Viacom, from concept creation to market launch. This role involved strategic planning, technical leadership, and comprehensive marketing execution to ensure the app's standout success in the competitive entertainment market.

Key Responsibilities and Achievements:

• Innovative Technology Integration: Led the vanguard effort to incorporate augmented reality features into the app, utilizing advanced face tracking technology. We partnered with FaceMetrics to implement high-quality face masks, positioning the app as one of the first alongside Snapchat to offer such interactive AR experiences. This not only enhanced user engagement but also set a new standard in app interactivity.
• Concept Development and Strategic Planning: Developed the initial concept and strategic approach, aligning closely with Viacom's brand goals and the dynamic essence of the Lip Sync Battle show. Facilitated content collection and strategy sessions directly on the CBS studio lot, collaborating with show producers and marketing teams.
• Engineering and Technical Oversight: Managed a team of iOS and backend engineers to deliver an app that exceeded technical standards, ensuring seamless functionality and user experience.
• Marketing and Promotional Strategy: Orchestrated a comprehensive marketing campaign that leveraged social media, partnerships with major platforms like the Apple App Store, and extensive press engagements, which was instrumental in achieving over 500,000 downloads within the first 30 days of launch.
• Partnership and Sponsorship Negotiations: Successfully negotiated with Spotify for a crucial sponsorship and coordinated with stakeholders like LL Cool J and Casey Patterson Entertainment for promotional synergy.
• Content Rights Management: Worked on-site with Viacom’s staff for marketing strategy refinement and secured necessary music rights for the app’s features and commercials, ensuring compliance and creative alignment.
• Press and Public Relations: Utilized relationships with major media outlets and the Apple App Store to maximize the app’s visibility and market penetration, significantly enhancing its launch and user adoption rates.